Reducing
Friction
A business had a good product but a weak website. Here's how we fixed that.
The Situation
A founder had a good product but a website that didn't match. They knew their offering was solid, but every time they shared their site, they'd wince a little.
What Wasn't Working
- Site looked generic, like dozens of competitors
- Didn't communicate quality or credibility
- Visitors weren't sticking around
- Past dev experiences meant constant back-and-forth
- Technical decisions felt overwhelming
- No clear vision of what better looked like
The Real Issue
No detailed brief. No moodboard. Just a gut feeling that their brand deserved better, without knowing what better actually looked like.
The problem wasn't code or pixels. It was the disconnect between what they pictured and what existed.
My Approach
How we got from scattered thoughts to something solid
Started with Clarity
No mockups yet. Just conversations about what feeling they wanted visitors to have. What matters most to their business? What should someone think in those first few seconds?
Designed for Humans
Static pages are boring. I built an experience with animations that feel natural, spacing that breathes, and interactions that guide without getting in the way.
Built to Last
Picked tools that prioritize clean code and performance. No need to rebuild in two years. Just room to grow and iterate.
Handled the Hard Stuff
They ran their business. I handled the tech decisions, explained things in plain English, and didn't overwhelm them with choices they didn't need to make.
Technology Stack
Tools and approach for lasting results
Frontend
Design
Performance
Process
What Changed
Beyond just a new website
The biggest shift was their confidence. They're actually proud to share their website now.
Why This Matters
This is the work I enjoy most. It's not about fancy features or trendy animations. It's about closing the gap between what someone pictures in their head and what actually shows up on screen.
From rough ideas to real products
From uncertainty to confidence
Good design sense plus solid engineering plus actually listening to people. That's how you turn a headache into something you're genuinely proud of.
Have a Rough Idea?
I help businesses figure out what they actually need and then build it. No jargon, no unnecessary complexity. Just a website that works and feels right.